Samsung tablets push the iPad down to second place in Western Europe - SamMobile

Last updated: May 19th, 2017 at 09:17 UTC+01:00

Market analysis firm IDC has released a new report on the state of the tablet market in Western Europe in the first quarter of 2017. The tablet market in this region posted a contraction of 1.vii percent year-over-twelvemonth in the menses under review. A full of 7.1 million units were shipped with the recovery in sales of Android tablets being the main driver of sales.

Samsung was one of the few major OEMs that posted year-over-year growth in the commencement quarter of this yr. Not merely did Samsung post growth, the visitor's tablets also pushed down the iPad to 2nd identify and fabricated Samsung the acme tablet vendor in Western Europe in the beginning quarter of 2017.

Data shows that Samsung shipped one.89 meg tablets in the starting time quarter of this yr compared to i.half dozen million units in the same menses last year. Information technology now accounts for 26.five pct of the tablet market share in Western Europe, registering a 17.9 percent yr-over-year growth.

On the other hand, Apple shipped 1.54 one thousand thousand units of the iPad compared to 1.74 meg units in the aforementioned period concluding year. It now accounts for 21.7 percent of the tablet marketplace in Western Europe and has seen a twelvemonth-over-yr reject of 11.5 percentage.

The report does betoken out a central factor, that the iPads business relationship for almost 50 percent of all tablets priced above €600. This ways that customers in Western Europe who want to purchase a premium tablet are more probable to pick upward an iPad than whatever other tablet.

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